Passion with ShuQi

Friday October 24, 2008 turned out to be a special day for over 350 VIP guests and journalists in Beijing, China. During the Frédérique Constant Passion Event 2008 at the famous Meilanfang Theatre in this vibrant metropole, the brand's CEO Peter Stas introduced their new Chinese Brand Ambassador: Ms. ShuQi.[[MORE]]

The Taiwanese-born movie star and celebrity told the press: ‘I was delighted when Frédérique Constant asked me to be their Chinese Ambassador for the Ladies collection. I have always loved watches and I am very excited by the Ladies Automatic Double Heartbeat Chocolate’.

During the day program, Frédérique Constant presented itself to a large number of VIP journalists at XinYu Elegant Watch, the flagship store of watch distributor XinYu Hengdeli in Beijing’s main shoppingstreet Wangfujing.

At night, an exclusive dinner took place at Meilanfang theatre, catering for over 350 VIP guests. The dinner was followed by an exciting presentation of the Frédérique Constant collection and a passionate concert by the world

 renowned Beijing Symphony Orchestra.

 

 

Photo shoot for new Frederique Constant Brand Ambassador

Last week the photo shoot with the new Frederique Constant Brand Ambassador took place in a studio in Hong Kong. The new Ambassador will be officially announced during the Frederique Constant Passion Event 2008, on October 24 in Beijing.

Under the passionate direction of Paul Tsang, one of the best photographers in this field, a team of over 20 creative professionals worked together towards a great result.

The ambassador, who previously worked together with some of the big names in the luxury industry, proved to be a perfect fit with the elegant style of Frederique Constant's ladies watches.

From beginning of November, the exciting new campaign will become visible throughout China, Hong Kong and Taiwan.

Please visit this weblog again soon to discover who will be our new brand ambassador and for pictures of the exclusive Passion Event 2008!

September 2008: Record sales for Frédérique Constant

In September 2008 Frédérique Constant Geneve achieved its highest monthly turnover since the establishment of the brand.

This announcement was made by the CEO of the brand, Mr. Peter C. Stas. "We are proud to have reached our best month ever this September and it proves that our product proposition -accessible luxury- continues to have great potential. The initial idea behind the brand was to create Swiss Made, high quality and innovative watches at sensible prices. And still today, this mission is what drives our passion. We would also like to take the opportunity to thank our worldwide partners for their continuous support.''

With the stable development of sell-out in most countries and the expansion in areas such as the Middle East, Russia and Asia, Frédérique Constant expects to reach again a substantial growth by the end of 2008. With an impressive growth rate between 25 and 35% over the past twelve years the brand has created a solid position within the Swiss watch industry.