FREDERIQUE CONSTANT VINTAGE RALLY COLLECTION - THE CARRERA PANAMERICANA

"We had to face much faster cars but we managed to survive, not without a strong effor"t. Enrique Nava, Driver Car 296, Winner 2nd. Place

"I think is the best road event in the world. I have raced seven times The Panamericana." Alfredo García de Jalón, Driver Car 205, 6th place

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About La Carrera Panamericana

With a history dating back to 1950, La Carrera Panamericana is one of the most emblematic classic car rallies in the world and has become a true legend, a race that hosts hundreds of drivers and co-drivers and millions of classic car aficionados.

After the Mexican section of the Panamerican Highway was completed in 1950, a five-day race across the country was organized by the Mexican government to advertise this feat and to attract international business into Mexico. The race ran almost entirely along the new highway, which crossed the country from north to south for a total distance of over 3,300 kilometers (2,100 mi).

This year, during the 24^th edition of the event, one hundred and eighteen cars with drivers from 15 different nationalities participated in La Carrera Panamericana. They traveled across Mexico, starting their journey in Huatulco, located on the south coast of Mexico, to finish seven days later in the

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colonial city of Zacatecas.

For Frédérique Constant, sponsoring La Carrera Panamericana forms an exciting and logical new chapter in its history of classic car related sponsorships around the world in the past. If there is one element that is required to take part in La Carrera Panamericana, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of fine watch making.

The Frédérique Constant Limited Edition

To celebrate the 24th edition of La Carrera Panamericana race, we introduce two new timepieces, both edited in a limited edition of 1888 pieces for each dial version. Featured with a 43mm diameter polished stainless steel case, the new introductions are equipped with the new FC-435 hand-wound calibre with small second. Water resistant up to 10 ATM, you will be able to see the decorated movement through the case back thanks to its sapphire glass. Two silver dial finishing, either with stainless steel hand-applied indexes or with rose gold plated hand-applied indexes. These two new limited editions display the original logo of the race on the dial and on the decorated movement. This collection is entirely inspired by the magical universe of classic and vintage cars.

Interview with Peter Stas - Cofounder and CEO of Frederique Constant

Why is Frederique Constant sponsor of La Carrera Panamericana?

We have been sponsoring classic car events since 2004. Previously, we sponsored Healey events like the European Healey Meeting in St. Moritz, Healey Le Mans, Healey Heidelberg, etc. Two years ago, we took the decision to expand to other classic rallies and sponsored the well-known Peking to Paris rally. At the same time, we changed the name of the collection of classic car related watches to Frederique Constant Vintage Rally. It is to support this collection that we sponsor La Carrera Panamericana. We aim to add other classic car rallies in the future and further promote our Frederique Constant Vintage Rally Collection. Classic cars and Frederique Constant go well together, our customers appreciate the classical designs of both classic cars and our watches. Obviously, both cars and watches are mechanical loves of men around the world, another strong connection.

How did you manage to get such a prestigious sponsor contract?

This question was recently asked by a journalist. It made me think and I answered that we had a history of sponsoring classic car rallies (see above). The main reason however why I think that we have been able to become the sponsor is La Carrera Panamericana is that we always create special limited edition watches for each sponsorship. Another reason is that we are a smaller company and more flexible than our colleague watch manufacturers. The organizers of the classic car rallies speak directly with us and we also create specific merchandising materials. We try always to make the best out of a sponsoring. This is both good for the organizers of the rally and for us, it creates more visibility for both.

How about the future?

We will continue to develop beautiful watches in our Vintage Rally Collection.
In 2012, we introduce the two limited editions for the La Carrera Panamericana.
For the year after we are already in negotiation with another prestigious well-known classic car rally. This will stay a surprise for the time being. We will then have following limited editions in the Vintage Rally Collection:

Charity event with the International Children's Heart Foundation in New York - January 23rd

For each watch sold, Frédérique Constant donated the cost of a life-saving heart scan to the International Children’s Heart Foundation

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International Children's Heart Foundation wants to invite you to a special evening of music and elegant jewelry designs at the historic Carnegie Hall in New York City to benefit the ICHF. For this benefit concert, Ms Carvalho, Soprano,  has chosen a selection of beloved favorite and inspiring song. Medical Director and Founder, Dr. William M. Novick will be present, just coming off a trip from Iraq where he performed two weeks of surgeries on children with congenital heart defects.

If you will be in the New York area January 23rd,  ICHF would love to have you for this charity event!

Frédérique Constant & Charity

Frédérique Constant’s advertising campaign for its Ladies Heart Beat Watch Collection helped to cure children with heart malfunctions. Featured personalities put their celebrity and passion at the service of the campaign. For each watch sold, Frédérique Constant donated the cost of a life-saving heart scan to the International Children’s Heart Foundation. Last summer, Peter & Aletta Stas - Frédérique Constant co founders - donated last summer a check of US$ 75’000 to the Founder & CEO of the International Children’s Heart Foundation, Professor

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Dr. Bill Novick during the celebration of the 5th anniversary of the Frédérique Constant Manufacture. In june 2008, Frédérique Constant also donated a cheque of 50’000.00 CHF to the International Children’s Heart Foundation through its International Charity Advertising Campaign

The International Children’s Heart Foundation
The International Children’s Heart Foundation is a medical charity dedicated to providing free pediatric cardiac surgery to needy children throughout the world. To date, the foundation’s medical teams have provided life-saving heart surgery to almost 3000 children with congenital heart defects in 20 different countries. The foundation also aims to educate physicians, nurses and technicians in these countries – so that they may provide improved pediatric cardiac care to their own children in the future. The foundation was created in 1994 by Dr. William M.Novick. Dr Novick is also the co-winner of the Frédérique Constant Passion Award for 2007. More information: www.babyheart.org

Frederique Constant billboard campaign in the MRT ,Taiwan with ShuQi

Check out this Frédérique Constant billboard in the MRT (Taipei Rapid Transit System,Taiwan) in Zhounxiao Dunhua Station highlighting the Frédérique Constant Amour Heart Beat by SHU QI - Frédérique Constant Ambassador.

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More information about the Frédérique Constant Amour Heart Beat by SHU QI :

New Amour Heart Beat Ladies Automatic Collection... Designed by ShuQi

Frédérique Constant Genève is proud to introduce its new Amour Ladies Automatic Collection designed by ShuQi, the famous Taiwanese-born movie star & glamorous personality, who has been the Frédérique Constant Brand Ambassador for Greater China since 2008. Through the advertising campaign for Ladies, ShuQi has already actively supported Frédérique Constant charity campaigns in China with the Paint a Smile Foundation and Beijing Children’s Hospital.

As a truly passionate Ambassador, ShuQi chose to make an even greater contribution to our charity campaign, by creating in close collaboration with the designers of our Geneva Manufacture, her very own range of timepieces: the new Amour Heart Beat Automatic. ShuQi's recent visit to the Frederique Constant workshops in Geneva to settle the final details of this new collection, formed a great opportunity for a photoshoot, which will promote her new collection in Greater China and around the world. The magnificent mountainous Geneva

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region served as the perfect backdrop. Very soon, the new ShuQi campaign will be released.

Frédérique Constant is delighted with the commitment of ShuQi to this unique project and –for the well-being of as many children as possible- wishes 'Fu' (Chinese for 'good luck') to this new collection!

Live your Passion

Cinema, the right line for me: Nicole Faria - Frederique Constant Ambassador

Nicole is proud ambassador of Frédérique Constant and wears her Chocolate Double Heart Beat daily.

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The 21-year-old is passing on all her crowns now and she isn’t exactly sad about it, but admits to have gotten ‘a little emotional’. “I had tears in my eyes before stepping on to the stage to crown the new Miss Earth Olga Alava. I wasn’t sad or anything, I will always be the first Indian to win the crown. I just got a little overwhelmed seeing footage of me getting crowned last year. It just sunk in that it’s been over a year already. But the last twelve months have

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been simply incredible,” confesses Nicole. “I saw so much!” she remarks.

“I am proud to have been chosen as the Ambassador of fine Swiss watchmaker Frederique Constant of Geneva. I was traveling 90 per cent of the time. I went to Switzerland, New York, Australia, Dubai, South Africa and London, experienced so many different cultures, met interesting people that I would have never had met otherwise. It was just incredible. Sometimes I’d complain to my mom that my back hurts from the constant traveling. But she’d tell me that I had no idea how lucky I was, which is true, my life has really changed,” she admits.

In hindsight, it’s incredible how much life can change overnight, quite literally at that! “I think it took a lot more than a night. Years of hard work and preparation went into it and so many people contributed to my success, most of all my parents. My mother is an etiquette trainer and my dad is a motivational speaker, together they have played a big role in my success,” she retorts.

Nicole Faria - Frédérique Constant Ambassador

Nicole is now deciding between a career in acting and modeling. She thinks she’s cut out for acting. “I have always been a drama queen since the time I was a kid, so cinema is definitely the right line for me. I am also considering going international with modeling. I have been getting offers from Bollywood and down South as well. Now that I have the time I want to give acting a shot. Keeping my fingers crossed,” she shares.

Frederique Constant Slim Line collection

Swiss Watch Manufacturer Frédérique Constant recently introduced its new Slim Line Automatic Collection If classical and traditional are the two adjectives that best describe Frédérique Constant’s style, the design of this new Slim Line Automatic Collection is a perfect fit!

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Elegance of shape, timelessness of style, harmony of curves, everything contributes to the clean lines of these watches. A modern day classic completely ad ease with the retro style trend.

Offered in different materials like stainless steel, yellow gold plated, brushed titanium body case with 18K rose gold bezel, or in 18K rose gold, the pure aesthetics of the case features a subtle 0.9cm height, and will

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perfectly fit on your wrist.  A classic code  to which this timepiece also refers, by its curved dial directly inspired by the watches of the 50s, with a “sun” effect on the two different dial colors: silver or black. And to respect the design up to the end, indexes polished and hand-applied also respect the curved shape for a perfect harmony.

Finally, the screwed and opened case back is provided with a large sapphire glass which allows to admire the ultra-flat automatic movement with its 3.60mm height, finely decorated, and its Frédérique Constant rose gold plated rotor. The power reserve of the automatic calibre FC-306 will provide you a 42hours power reserve.

Created to accompany the one who will wear the Slim Line Automatic for all the moments of its life, agreeing as well in the town suits of the modern life as in the distinction of evening accessories, the Slim Line Automatic timepieces adorn simply the wrist of the men attached to the classical values.

More information : http://www.frederique-constant.com/en/collections/slim-line.php

When Swatch will reduce movements' supply

For about 20-30 years, Swatch has been the supplier of mechanical movements and their components for most of the Swiss watch industry. Despite its historical relationship, Swatch would like to reduce deliveries of calibers and assortments.

The watch industry has always been a horizontally organized industry. Also the Swatch Group purchases many parts, caliber anti-shock systems, rubies in calibers, dials, cases, etc from specialized manufacturers. Many factories that produce these components are shared by multiple brands, including Frederique Constant and Swatch Group brands. The horizontal organization of the Swiss watch industry has been one of the key drivers for the comeback after the nearly fatal Quartz Crisis in the 1970-1980’s.

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In the Western World, when a monopolistic stakeholder decides to cut supply, antitrust authorities protect smaller players, giving them time to organize themselves. However, in this case, the Comco (the Swiss antitrust governing authority) immediately awarded the Swatch Group an ability to reduce deliveries up to 30%.

So, do independent watchmakers have to give-up? Certainly, a number of smaller manufacturers will be forced out of business. Fortunately, Frederique Constant is large enough to develop its own watch calibers.

Frederique Constant Manufacture Calibers

In 2001, Frederique Constant began the development of its first manufacture caliber in co-operation with the École d'Horlogerie de Genève, École d'Ingenieurs de Genève and the Horloge Vakschool Zadkine. The Heart Beat Manufacture has the characteristic bridge for the balance wheel on the front side of the caliber. Having the bridge for the balance wheel on the front side of the caliber made it possible to have the spiral and fine regulation on the front side as well, creating a much more appealing Heart Beat design. This construction was new - allowing Frederique Constant to obtain a patent.

In 2008, Frederique Constant introduced its first Tourbillon Manufacture movement with Silicium (Silicon) Escapement Wheel. There are three main advantages compared to a regular escapement wheel:

• No oiling necessary


• Surface ultra smooth


• Weight 1/5 of steel

As a result, the Frederique Constant Tourbillon has an amplitude of over 300 degrees in dial-up and dial-down positions. Even in the crown-down position, the amplitude is over 275

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degrees, which is substantially better than the performance of other high-end tourbillons.

Frederique Constant Maxime Caliber

In 2009, Frederique Constant launched its second base manufacture caliber. Component rationalization and assembly efficiency were the top priorities for the development of this caliber. Result was an overall 35% cost saving compared with the earlier Heart Beat Manufacture caliber.  Various new technologies were incorporated. For the first time, a Swiss watch manufacturer introduced a watch with a manufacture caliber below Euro 2000 retail.

Peter Stas
Co-Founder and CEO
Frederique Constant SA
Geneva, December 2011

Dinner for the Thai Watch Lover Club in Bangkok, Thailand hosted by Frederique Constant

Macrorich Metro, the official distributor of Frederique Constant timepieces in Thailand hosted an exclusive dinner for the renowned Thai Watch Lover Club at The Residence by Grand Hyatt in Bangkok on Dec 1^st, 2011. On this special occasion, Frederique Constant and Macrorich.

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Metro jointly donated two limited edition Frederique Constant timepieces for a special auction, benefiting two charities. The proceeds of the Frederique Constant Heartbeat Manufacture Limited Edition benefits the Pediatric Cardiac Surgery Foundation, Thailand and the proceeds of the Frederique Constant Peking to Paris Limited Edition Chronograph went entirely to Channel 3 Thailand, providing relief to the victims of the recent floods in Bangkok and its outskirts.

Live your Passion