FREDERIQUE CONSTANT CELEBRATES AT THE FINISH OF LA CARRERA PANAMERICANA 2011

Geneva - November 2011

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With a history dating back to 1950, La Carrera Panamericana is a legendary race that hosts hundreds of drivers and co-drivers and millions of classic car aficionados. This year, during the 24^th edition of the event, one hundred and eighteen cars with drivers from 15 different nationalities participated in La Carrera Panamericana. They traveled more than 3’000 kilometers (1’800 mi) across Mexico, starting their journey in Huatulco, located on the south coast of Mexico, to finish seven days later in the colonial city of Zacatecas.

The first car to reach the finish podium -located in front of the Cathedral of Zacatecas- was the Studebaker (#102) of Ricardo Triviño. As the winner of this 24^th edition, both him and his co-driver Mr. Marco Hernández were extremely proud and excited to have won this race, a competition of endurance, for both men and machine. Mr. Ricardo Triviño said upon his glorious arrival:  ‘Perseverance, wisdom and true passion are the key elements required to win a race like this. It is exciting that Frederique Constant supports these same values in the development of their watch collections!’ Behind the winners came Douglas Mockett (Oldsmobile, #133) and Hilaire Damiron (Buick, #115) on second and third place for the overall race.

Some other famous drivers that attended this competition were Jo Ramírez, better know as the “Champion Maker”, and the Mexican driver Michel Jourdain.

Pedro Neumann, Frederique Constant´s exclusive distributor in Mexico, welcomed the competitors at the finish in Zacatecas. Neumann said: “La Carrera Panamericana is the most important automotive event in Mexico, and world famous for being one of the toughest and most challenging road races in history. Frederique Constant is passionate about classic and vintage cars, and therefore extremely pleased and honored to be the Official Timekeeper of one of the most important classic car events in the world”.

During the award ceremony, Pedro Neumann on behalf of Frederique Constant awarded the winners with a Frédérique Constant timepiece from the Vintage Rally Collection. This collection was entirely inspired by the magical universe of classic and vintage cars.

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Frederique Constant - Peter Stas - CEO - Interview on Dubai TV

Check out this interview of Peter Stas

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presenting Frederique Constant on Dubai TV and brand activities in U.A.E.

October 21st, 2011 : The Start of La Carrera Panamericana - sponsored by Frederique Constant!

October 21st, 2011, Huatulco, Mexico

By being the Official Timekeeper of La Carrera Panamericana, Frederique Constant reinforces its involvement in classic and vintage car events around the globe. Passion is the key requirement for taking part in this legendary event.

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It is this same passion that successfully guides Frederique Constant on its journey through the world of Swiss watchmaking.

La Carrera Panamericana, The Mexican Road Race (1950-1954), was one of the most famous events in auto racing history. Many of the most famous drivers in the world tested their skills driving 2'000 miles across Mexico at full speed. The event was revived as a stage rally in 1988 and for twenty-four years has offered both experienced racers and novices an opportunity to experience the thrills and challenges of the original Pan Am. Today it is unique in the world—racing against the clock at full speed on public highways for a week --- and passionately sponsored by Frederique Constant Geneve!

Yesterday, Friday October 21st, 2011, one hundred cars lined up in southern Mexico to race 1'600 miles north to the beautiful city of Zacatecas. The event passes though the heart of the country, a string of impressive mountains and colorful colonial cities. The Mexican Highway Patrol, whose top officers travel with the race, clears the highways for the timed speed runs. Along the way, two million spectators will cheer the competitors along.

Each night the race rests in a different city. This year the Pan Am will start in

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the Pacific resort of Huatulco and stop for the night in Oaxaca, Puebla, Querétaro, Morelia, Guanajuato, Aguascalientes, and Zacatecas. These cities are at high altitude, so the weather is typically cool and clear.

The Mexican Road Race is always an adventure. Just getting a race car to the start is a challenge. The Pan Am remains a serious test of drivers and their cars, plus it’s a major cultural experience. Finishing the race after seven long days behind the wheel is another major accomplishment. Earning a spot on the podium is a huge bonus. It's a lifetime of memories.

Please return here for daily updates!

Frederique Constant was the Main Sponsor of the high profile After Business Gala - Bucharest, Romania.

Frederique Constant was the Main Sponsor of the high profile After Business Gala, which took place last week in Bucharest, Romania.

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The event was organized by After Business Premium, the luxury lifestyle magazine of the leading business publication in Romania, the Financial Newspaper. With premium content, After Business Premium targets the readers of the Financial Newspaper; savvy business people who want to make the most of their spare time and learn about the latest in fashion, perfumes, haute horlogerie, jewels, cars, gadgets, gastronomy, design, travel and more.

The second edition of the annual After Business Gala formed a great opportunity for Frederique Constant to present its collections to over 250 VIP guests, from companies such as Audi, Ermenegildo Zegna, Royal Bank of Scotland, Saatchi&Saatchi and Samsung. Representatives of Frederique Constant distributor B&B Romania were present to provide the guests with detailed information about

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the brand’s history and technical features.

In addition, a state of the art multimedia touch screen was available during the event for all guests to discover even more about Frederique Constant.

A goodie bag was offered to the guests upon leaving the event, which included documentation about Frederique Constant and a copy of the October issue of After Business Premium, in which a beautiful Frederique Constant spread could be found.

Frederique Constant and B&B Romania were very positive about their participation to this event and the interaction with the VIP guests, that clearly had an enjoyable evening!

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Frederique Constant debuts as the Official Timekeeper of La Carrera Panamericana 2011 - One of the most legendary events in auto racing history

Mexico City, September 20th - Frédérique Constant is proud to be the Official Timekeeper and Partner of the renowned Carrera Panamericana, which will take place from October 21st till 27th 2011 in Mexico.

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This year sees the 29th annual edition of La Carrera Panamericana, which will start in Huatulco, a developing resort area in Mexico, and stop for the night in Oaxaca, Puebla, Querétaro, Morelia, Guanajuato, Aguascalientes, and will finish five days later in Zacatecas. The participants of this world class event will line up in southern Mexico to race 1’800 miles north to Zacatecas, one of the most beautiful colonial towns in Mexico, with its attractive ancient buildings and cobbled streets. The competitors will drive through the heart of Mexico, across impressive mountain ranges and colorful colonial cities, along the route.

More than 100 classic and vintage cars are confirmed, including the participation of some champion drivers from Germany, France, Netherlands and the United States.

Born in 1950, La Carrera Panamericana is one of the most emblematic classic car rallies in the world, and has become a true legend. After the Mexican section of the Panamerican Highway was completed in 1950, a five-day race across the country was organized by the Mexican government to advertise this feat and to attract international business into Mexico. The race ran almost entirely along the new highway, which crossed the country from north to south for a total distance of over 3,300 kilometres (2,100 mi).

For Frédérique Constant, sponsoring La Carrera Panamericana forms an exciting and logical new chapter in its history of classic car related sponsorships around the world. If there is one element that is required to take part in La Carrera Panamericana, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of fine watch making.

Under the premise of its slogan 'Live your Passion' the brand encourages people around the world to follow their passion. Being part of La Carrera Panamericana perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippes will be rewarded with an exclusive Frédérique Constant timepiece from the Vintage Rally Collection, upon their glorious arrival in Zacatecas, Mexico.

We wish all teams wisdom and the best of luck on their extraordinary journey!

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The new Frederique Constant Runabout Moonphase & Date - The Star of Lake Tahoe Concours d’Elegance in Carnelian Bay, California

Lake Tahoe, September 2011 - On August 12 & 13, 2011, more than 100 classic and antique boats and over 5,000 visitors gathered at one of the world’s most renowned mountain lakes.

[[MORE]]The 39^th annual Lake Tahoe Concours d’Elegance in Carnelian Bay, CA took center stage, showcasing the best vintage boats from North America, and competing in 13 specialized classes for top honors and triumphant glory.

The award-winning boat was a 1939 Gar Wood. A 19 foot runabout with 103 horse-power 6 cylinder Chrylser engine, owned by Jonathan and Jean Trevillyan of Acton, CA. The 1939

Gar Wood was awarded the best Marque Class and Best Overall Boat in Show. Jonathan and Jean Trevillyan were also bestowed with an example of a Frédérique Constant Runabout timepiece.

Since 2009, Swiss watch manufacturer Frédérique Constant celebrates the legendary Runabout yachts of the roaring 20s by offering an attractive series of limited edition timepieces named “Runabout”.

To complete the best-selling range, the Geneva-based brand introduces a new version: The Runabout Moonphase & Date. Featuring a case diameter of 43mm and presented in stainless steel or rose gold plated, the new Runabout Moonphase & Date watches offer finely decorated silvered dials. With a delicate guilloche decoration at the centre, hand-applied Arabic indexes, perfectly positioned Day, Date and Moonphase indicators. These watches exude an uncluttered elegance, just like the Runabout yachts by which they are inspired. Through the engraved sapphire case-back, the decorated automatic movement

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can be admired. Traditionally, each Runabout timepiece comes with its own luxurious, handmade wooden case that echoes the passionate craftsmanship of the yachts. Alongside the watch, a miniature reproduction of a classic Runabout boat can be found inside the unique gift box. Like all Frederique Constant Runabout watches, these models are available in a limited quantity of just 1,888 pieces per material.

To promote the Runabout Collection, Frédérique Constant was honored to be the Official Sponsor of the 39th annual Lake Tahoe Concours d'Elegance Wooden Boat Show, at the North shore of Lake Tahoe in Carnelian Bay, California, USA. Frédérique Constant invited press and retailers from around the globe to enjoy the weekend festivities of one of the finest and most renowned boating events.

Throughout the event Frédérique Constant promoted the outstanding Runabout Collection to the public with its significant presence at the show, allowing the public to admire the beauties from every angle. As majestic as yachts afloat on Lake Tahoe, the Runabout Collection captures the pristine quality of Lake Tahoe in combination with the surpassing craftsmanship of a Swiss-engineered design.

More about Lake Tahoe Concours d’Elegance

The Lake Tahoe Concours d’Elegance Wooden Boat Show was founded by members of the Tahoe Yacht Club in 1972. Hosted annually by the Club’s Foundation since 1994, it is regarded internationally as the premier event for maritime enthusiasts. For its 39th year, the Foundation had selected ‘Gar Wood, the Gentleman’s Runabout’ as featured Marque Class. These luxurious and powerful “aristocrats of motorboats” were first introduced in 1922 by inventor, industrialist and record setting speedboat racer Garfield A. Wood and are a fan favorite. The Lake Tahoe Concours d’Elegance showcased over 100 antique boats this year and drew more than 5,000 participants and visitors. The goal of the Foundation is to maintain the heritage of wooden boating while providing an entertaining and learning experience for all to enjoy. After the past years, with proceeds from the Concours, the charitable Foundation has awarded more than $250,000 in grants to non-profit organizations in the Tahoe Basin to advance maritime education. Visit the website at www.LakeTahoeConcours.com for more information.

For more information, please feel free to contact Mrs Yasmina Pedrini: pedrini@frederique-constant.com

Thank you and best regards,

Yasmina Pedrini

Live your Passion