Frederique Constant “Smart Buy”

Modern luxury culture fueled by commercialism seems to advocate purchases of luxury items at very high prices. Some people seem to focus only on how expensive an item is instead of focusing on its value. This unfortunate practice has eroded the true traditions of luxury where price was ultimately the function of the intrinsic value and quality of the item being purchased.

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Frederique Constant’s buying viagra concept of providing accessible luxury timepieces stays true to the tradition of providing luxury items for an owner’s personal satisfaction. Frederique Constant provides value regardless of price and not the other way around where value is used as an excuse to drive prices of luxury items higher.

Such purchases could be termed a “smart buy”, where the buyer knows they own a respected and recognized item known for its value rather than its cost.

As smart buyers, Frederique Constant owners are self-satisfied; they acquire products of luxury that have been developed by passionate watchmakers with an perfectionist eye and drive for detail. Frederique Constant owners know the value of what they own.

Live Your Passion.

Frederique Constant debuts as the Official Timekeeper of La Carrera Panamericana 2011 - One of the most legendary events in auto racing history

Mexico City, September 20th - Frédérique Constant is proud to be the Official Timekeeper and Partner of the renowned Carrera Panamericana, which will take place from October 21st till 27th 2011 in Mexico.

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This year sees the 29th annual edition of La Carrera Panamericana, which will start in Huatulco, a developing resort area in Mexico, and stop for the night in Oaxaca, Puebla, Querétaro, Morelia, Guanajuato, Aguascalientes, and will finish five days later in Zacatecas. The participants of this world class event will line up in southern Mexico to race 1’800 miles north to Zacatecas, one of the most beautiful colonial towns in Mexico, with its attractive ancient buildings and cobbled streets. The competitors will drive through the heart of Mexico, across impressive mountain ranges and colorful colonial cities, along the route.

More than 100 classic and vintage cars are confirmed, including the participation of some champion drivers from Germany, France, Netherlands and the United States.

Born in 1950, La Carrera Panamericana is one of the most emblematic classic car rallies in the world, and has become a true legend. After the Mexican section of the Panamerican Highway was completed in 1950, a five-day race across the country was organized by the Mexican government to advertise this feat and to attract international business into Mexico. The race ran almost entirely along the new highway, which crossed the country from north to south for a total distance of over 3,300 kilometres (2,100 mi).

For Frédérique Constant, sponsoring La Carrera Panamericana forms an exciting and logical new chapter in its history of classic car related sponsorships around the world. If there is one element that is required to take part in La Carrera Panamericana, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of fine watch making.

Under the premise of its slogan 'Live your Passion' the brand encourages people around the world to follow their passion. Being part of La Carrera Panamericana perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippes will be rewarded with an exclusive Frédérique Constant timepiece from the Vintage Rally Collection, upon their glorious arrival in Zacatecas, Mexico.

We wish all teams wisdom and the best of luck on their extraordinary journey!

Live your Passion!

The new Frederique Constant Runabout Moonphase & Date - The Star of Lake Tahoe Concours d’Elegance in Carnelian Bay, California

Lake Tahoe, September 2011 - On August 12 & 13, 2011, more than 100 classic and antique boats and over 5,000 visitors gathered at one of the world’s most renowned mountain lakes.

[[MORE]]The 39^th annual Lake Tahoe Concours d’Elegance in Carnelian Bay, CA took center stage, showcasing the best vintage boats from North America, and competing in 13 specialized classes for top honors and triumphant glory.

The award-winning boat was a 1939 Gar Wood. A 19 foot runabout with 103 horse-power 6 cylinder Chrylser engine, owned by Jonathan and Jean Trevillyan of Acton, CA. The 1939

Gar Wood was awarded the best Marque Class and Best Overall Boat in Show. Jonathan and Jean Trevillyan were also bestowed with an example of a Frédérique Constant Runabout timepiece.

Since 2009, Swiss watch manufacturer Frédérique Constant celebrates the legendary Runabout yachts of the roaring 20s by offering an attractive series of limited edition timepieces named “Runabout”.

To complete the best-selling range, the Geneva-based brand introduces a new version: The Runabout Moonphase & Date. Featuring a case diameter of 43mm and presented in stainless steel or rose gold plated, the new Runabout Moonphase & Date watches offer finely decorated silvered dials. With a delicate guilloche decoration at the centre, hand-applied Arabic indexes, perfectly positioned Day, Date and Moonphase indicators. These watches exude an uncluttered elegance, just like the Runabout yachts by which they are inspired. Through the engraved sapphire case-back, the decorated automatic movement

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can be admired. Traditionally, each Runabout timepiece comes with its own luxurious, handmade wooden case that echoes the passionate craftsmanship of the yachts. Alongside the watch, a miniature reproduction of a classic Runabout boat can be found inside the unique gift box. Like all Frederique Constant Runabout watches, these models are available in a limited quantity of just 1,888 pieces per material.

To promote the Runabout Collection, Frédérique Constant was honored to be the Official Sponsor of the 39th annual Lake Tahoe Concours d'Elegance Wooden Boat Show, at the North shore of Lake Tahoe in Carnelian Bay, California, USA. Frédérique Constant invited press and retailers from around the globe to enjoy the weekend festivities of one of the finest and most renowned boating events.

Throughout the event Frédérique Constant promoted the outstanding Runabout Collection to the public with its significant presence at the show, allowing the public to admire the beauties from every angle. As majestic as yachts afloat on Lake Tahoe, the Runabout Collection captures the pristine quality of Lake Tahoe in combination with the surpassing craftsmanship of a Swiss-engineered design.

More about Lake Tahoe Concours d’Elegance

The Lake Tahoe Concours d’Elegance Wooden Boat Show was founded by members of the Tahoe Yacht Club in 1972. Hosted annually by the Club’s Foundation since 1994, it is regarded internationally as the premier event for maritime enthusiasts. For its 39th year, the Foundation had selected ‘Gar Wood, the Gentleman’s Runabout’ as featured Marque Class. These luxurious and powerful “aristocrats of motorboats” were first introduced in 1922 by inventor, industrialist and record setting speedboat racer Garfield A. Wood and are a fan favorite. The Lake Tahoe Concours d’Elegance showcased over 100 antique boats this year and drew more than 5,000 participants and visitors. The goal of the Foundation is to maintain the heritage of wooden boating while providing an entertaining and learning experience for all to enjoy. After the past years, with proceeds from the Concours, the charitable Foundation has awarded more than $250,000 in grants to non-profit organizations in the Tahoe Basin to advance maritime education. Visit the website at www.LakeTahoeConcours.com for more information.

For more information, please feel free to contact Mrs Yasmina Pedrini: pedrini@frederique-constant.com

Thank you and best regards,

Yasmina Pedrini

Live your Passion

New Amour Heart Beat Ladies Automatic Collection... Designed by ShuQi

January 2011 – Geneva

Frédérique Constant Genève is proud to introduce its new Amour Ladies Automatic Collection designed by ShuQi, the famous Taiwanese-born movie star & glamorous personality, who has been the Frédérique Constant Brand Ambassador for Greater China since 2008. [[MORE]]Through the advertising campaign for Ladies, ShuQi has already actively supported Frédérique Constant charity campaigns in China with the Paint a Smile Foundation and Beijing Children’s Hospital.

As a truly passionate Ambassador, ShuQi chose to make an even greater contribution to our charity campaign, by creating in close collaboration with the designers of our Geneva Manufacture, her very own range of timepieces: the new Amour Heart Beat Automatic. ShuQi's recent visit to the Frederique Constant workshops in Geneva to settle the final details of this new collection, formed a great opportunity for a photoshoot, which will promote her new collection in Greater China and around the world. The magnificent mountainous Geneva region served as the perfect backdrop. Very soon, the new ShuQi campaign will be released.

Classic yet elegant, feminine and sophisticated, the new Frédérique Constant Amour Heart Beat timepieces designed by ShuQi were developed with passion, to reflect all the values and aspirations of today’s women. With a gently rounded and comfortable case of 34mm diameter, either in stainless steel or in rose gold plated, these new models have a fine decorated dial with a subtle heart-shaped guilloché decoration in the center and a mother of pearl outer ring finishing. Available in opaline white, sweet vanilla or gourmet chocolate, the dial features a charmingly written 'Amour' decoration with iconic diamond-set heart-shaped opening at 12 o’clock, which reveals the beating of the balance of the movement. This highly decorated automatic calibre will seduce women appreciating fine Swiss watchmaking art.

As with the entire Ladies Heart Beat Collection, for every Amour Heart Beat watch sold, Frédérique Constant donates the cost of a life-saving heart scan to the International Children's Heart Foundation.

Frédérique Constant is delighted with the commitment of ShuQi to this unique project and –for the well-being of as many children as possible- wishes 'Fu' (Chinese for 'good luck') to this new collection!

Live your Passion!

Frederique Constant teams up with Actress Eva Longoria for the prestigious Par Coeur Gala 2010

Frederique Constant at Par Coeur Gala 2010 Aletta & Peter Stas offering a Frederique Constant watch Love Heart Beat to Eva Longoria

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Annual Charity Gala September 20, 2010 in Paris

Frederique Constant, one of Switzerland’s leading watch brands, is honored to be the official sponsor of the Par Coeur Gala 2010.  This Gala event, hosted by the founders of the Par Coeur Association, actress Eva Longoria and NBA star Tony Parker, was once again in Paris at the beautiful Cambon Capucines Pavillon by Potel and Chabot. The Par Coeur Association, a French foundation, seeks to bring attention to fiscally responsible charities that continuously make substantial differences in the lives of countless families and children worldwide.

This year, the gala benefits “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love.

The annual Par Coeur Gala is meant to be a night of hope and inspiration, attended by prestigious guests and celebrities, with the sole of aim of benefiting Par Coeur Association’s charity partners.

“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide.  Thus, Frederique Constant and the Par Coeur Association form a perfect match.”

Frederique Constant’s company motto is “Live your passion” and it is true passion that made CEO Peter Stas and his wife Aletta Bax evolve from lovers of fine watches into the reputable founders of one of the main success stories within the Swiss watch industry.

“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria.  “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”

Live your Passion

Click on the pictures to enlarge

Latest update on the Frederique-Constant Byte Sailing Team

Back to action with a first pre-world regattas this weekend in Cannes. Sebastien has started well with a first and third position on Friday. Racing to continue Saturday and Sunday.

[[MORE]]February will be a very busy month on the sailing front for the preparation of the early April world championship and qualification for the Youth Olympic games. Following this weekend race a total of 10 days training are planned in February. The Swiss Team will join the New Zealand and Singapore sailing team for some group training during February.

March will be the same with intensive training before the World championship that will start on the 6th of April.
Meanwhile, the team continue to prepare their physical conditions with 4 sessions/week of physical training.

As you can see the team is busy but the moral and enthousiasm is high. More to follow after this weekend racing.

Sébastien did finish 3rd this weekend (Cannes) at the pre-world practice racing with 9 races sailed in three days. So far so good!

Live your Passion

Frederique Constant sponsored the event "2009 Cosmopolitan Beauty Awards"

Every year, the international woman’s magazine Cosmopolitan runs their Beauty Awards show and this time round it was held in ShangHai and we were extremely proud to be one of the principal sponsors of the event. Many of the world’s star brands were present and we were no exception. [[MORE]]This is a particularly high profile event held in a country that has developed out of all recognition so it was only appropriate that we were there.

At the opening of the Awards the red carpet was rolled out to welcome the stars of Chinese stage and screen, and amongst the actresses present were Vivan Wu, Zhuziyan, Huosiyan, Landy, Ann, Yaochen, Huangxiaolo, AnnieWu, Huke, and Ambose Xu, stars known to all of China and Chinese audiences around the globe, and we at Frederique Constant were especially gratified that these famous celebrities chose to wear our watches to the show. At a beauty awards show it was important that these beautiful women were able to wear beautiful creations, and our watches definitely fall into that category!

At the show everyone was clearly living their passion and we are happy to have helped contribute to that.

Live your Passion

Healey Challenge Canada 2009

Frederique Constant is excited to announce that the Healey Challenge Canada 2009 in Kingston, Ontario, also known as The Year of the Healey-Loyalist was a huge success for both Frederique Constant as well as for the more than 550 people that were in attendance. Over 230 Healey cars could be admired during numerous activities, and also a number of Healey watches was on display. The crowd at the display booth was evidence that the Healey watches are highly desired, specifically the models created for this year's event featuring the event logo on the back of the watch.

While it is obvious Healey owners are passionate about their cars, they also love their Frederique Constant Healey watches. One fan in particular purchased the first edition Healey watch back in 2004, and has purchased all since then, including this year's models!

As the Official Timing Partner & Premier Sponsor of the event, Frederique Constant was honored to offer Limited Edition Healey watches to "Best of Show"  and to the only finisher of an equippe of more than 20 cars, to complete the descerning "Time, Speed, Distance Rally".

It was again exciting to be part of such an event and to meet so many interesting & passionate people, that do not only love cars, but also watches!

We are looking forward to next year's Healey Event... See you all then!

Visit www.frederique-constant.com soon to view more pics from the event.

FREDERIQUE CONSTANT TRAINING IN UAE

Frederique Constant organized two Gold Ambassador Training sessions on May 6 2009 at the  Aviation Club in Dubai.Over 50 participants from Damas attended the training.[[MORE]]

Major Frederique Constant Passion Event coming up in Beijing, China

At the moment the preparations of the Frederique Constant Passion Event in Beijing are in full effect. On October 24 over 300 VIP guests and journalists are expected to attend this exclusive happening, which is taking place on various locations throughout this exciting city. 

The event is organized to celebrate the re-launch of the Frederique Constant-brand on the Chinese market, with our new partner Xin Yu. With this company - being one of the largest watch distributors in China and with a vast experience in this field - the brand is on its way to become extremely popular under Chinese watch buyers.

In order to accelerate this process, Frederique Constant is proud to announce the appointment of its new brand ambassador during the evening program at Meilanfang Theatre. After the announcement all guests are treated to a passionate concert, performed by the world renowned Beijing Symphony Orchestra.

Please visit this weblog again soon to discover who will be our new brand ambassador and for pictures of this exclusive event!

Fredérique Constant invites its partners to talk watches

Beginning of September, Frédérique Constant organized its annual Distributor Meeting in Geneva for the sixth consecutive time. During this summit, the brand presented its overall-, its marketing- and its product strategies for the year to come.

With an exciting portfolio of new products for 2009, there was more than enough to discuss. During the various meetings, valuable comments and ideas were brought up by all parties.

Traditionally, the Frédérique Constant Distributor Meeting creates an opportunity for both the brand as well as its distribution partners. In order to satisfy market requirements, it has proven to be highly valuable to brainstorm on novelties in an early stage and to be able to make adjustments, without losing the unique and recognizable brand identity by carefully protecting its DNA.

The meetings normally result in the year-after-year presentation at BaselWorld of an internationally appreciated collection that accedes to a global taste.

It feels good to work closely together with a group of people that shares the passion for beautiful watches that we have here in Geneva at Frédérique Constant.

We are looking very much forward to launch the new products during the next BaselWorld, only six months from now... 

Announcement of the joint winners of the second Passion Awards

Geneva, 12th June 2008: During the prize-giving ceremony, the Frédérique Constant brand announced the name of the joint winners of the second Passion Awards. "Live your passion!" For the watchmakers at Frédérique Constant, this remains a fundamental factor in the success of any company. Armed with this conviction, the manufacture decided to encourage achievements of passionate men and women who have been able to develop their ideas, moving quickly from an innovative concept to a fast-expanding company.[[MORE]]
It was in the presence of the ten finalists and in front of an audience of 800 handpicked guests, that the second Passion Awards prize-giving ceremony took place Thursday June12th. During a very passionate concert by the Chamber Orchestra of Geneva, Peter and Aletta Stas, both passionate about watch-making and kind-hearted entrepreneurs of the Frédérique Constant brand, honoured two prize-winners chosen from among the ten international candidates in contention for the Passion Awards:

* Pierre Marcolini is the founder and CEO of Pierre Marcolini Chocolatier. Belgian by nationality, Italian by origin, Pierre Marcolini Chocolatier is the known producer of « Haute Couture » chocolate. Created in 1995, the company now counts over 15 flagship stores around the world. A meteoric success that is the result of excellence, audacity, and a passion for all things gourmet.
*
Laura Cotton is the founder of Paint a Smile, a Foundation dedicated to the improvement of hospital environments. After a tragic accident in her family, she decided to dedicate her life to the improvement of the hospital environment. Paint a Smile’s mission is to reduce the anxiety and de-dramatize a stay in hospital by permanently transforming the cold and impersonal environment into a colorful and welcoming world. Today, Laura Cotton is the passionate President of the Foundation.
The jury, made up of Peter and Aletta Stas, respectively CEO and COO of Frédérique Constant, Dominique Turpin, marketing and strategy professor from the IMD Institute of Lausanne, Carlo Lamprecht, Former Chairman of the State Council of Geneva and Dr. Haig Simonian, Bureau Chief of the Financial Times in Switzerland, hailed Pierre Marcolini and Laura Cotton for their enthusiasm and passion. The prize-winners companies will receive a personalised case study by Professor Dominique Turpin from the IMD of Lausanne on the subject of their choice, as well as a gold Frédérique Constant Heart Beat Manufacture watch. The ten participants retained received a steel Heart Beat Manufacture watch.

The Financial Times is the Passion Award’s official media partner. The Passion Awards Ceremony and Concert was organized in partnership with Fortis and ABN AMRO.

Criteria and Process for the Award are clearly outlined on the Frédérique Constant Passion Award website (www.passion-awards.com). There are no restrictions of gender, age or nationality of candidates. Submissions from Social Entrepreneurs were also welcome.

Donation to ICHF

Geneva, June 12th 2008: Frédérique Constant donates a cheque of 50’000.00 CHF to the International Children’s Heart Foundation through its International Charity Advertising Campaign
In 2007, Frédérique Constant’s new advertising campaign for its ladies Double Heart Beat Watch Collection helped to cure children with heart malfunctions. Featured personalities will put their celebrity and passion at the service of the new campaign. For each watch sold, Frédérique Constant donated the cost of a life-saving heart scan to the International Children’s Heart Foundation. This is on June, 12th, during the second Ceremony of the Passion Awards, which was held in the Bâtiment des Forces Motrices in Geneva, that Frédérique Constant decided to donate to the last year winner of the Passion Awards non-profit prize, Dr. William Novick, founder of the foundation, the totality of the donations gathered through the Charity Advertsing campaign.

Passion
Frédérique Constant timepieces are created with passion. Indeed, passion is the driver of our company’s success. With its slogan ‘Live your Passion’, we aim to attract customers who have a passion to succeed. With this new campaign, we wanted to share our passion and values by further contributing to charitable organizations.

The International Children’s Heart Foundation
The International Children’s Heart Foundation is a medical charity dedicated to providing free pediatric cardiac surgery to needy children throughout the world. To date, the foundation’s medical teams have provided life-saving heart surgery to almost 3000 children with congenital heart defects in 20 different countries. The foundation also aims to educate physicians, nurses and technicians in these countries – so that they may provide improved pediatric cardiac care to their own children in the future. The foundation was created in 1994 by Dr. William M.Novick. Dr Novick is also the co-winner of the Frédérique Constant Passion Award for 2007. More information: www.babyheart.org

Passion Awards movie on TimeTV.com

View the Frederique Constant Passion Awards movie on TimeTV:

http://link.brightcove.com/services/link/bcpid1460891156/bclid1463329452/bctid1612733645

Spotlight one our new home-page: Live your passion!

Genève June 24th, 2008: Frédérique Constant launched a redesigned home-page for frederique-constant.com. We explain the thinking behind the changes.[[MORE]]

Those of you who were familiar with (and even fond of) the previous version of the home-page will naturally wonder: why the change? We wanted to do three main things – make the pages simpler, deeper and more enjoyable for the reader. First, simplicity. The new page has a more consistent and clear layout. It is set-up as an online Newspaper page with headers and small introduction texts. The page is cleaner, with images that stand out more clearly to flag featured content. The main  navigation that runs down the left-hand side of the page, and throughout the site, is now completely visible right away, with no need to scroll down “below the fold”. By selection of a main category of content you can reveal more detailed sub-categories.

A second aim was to make the collection more readily accessible – strange as it may sound, to combine greater simplicity with greater depth. The collection can now be viewed in five main categories: “All Models”, “New Models”, “Men’s Models”, “Ladies Models” and “Pair Watches”. Via a special watch search function, customers can make a selection based on their individual preferences. Extensive details on the specification of each watch are available, as well as and an extra large picture. Selected models in the collection can be rotated 360°.

Our third aim was to make the page a more enjoyable experience. It shows not just extensive information on Frédérique Constant, but also more general information about watch making. Latest articles are randomly displayed on the home-page to make it come “alive”, so it will be worth returning to more often. Already ten short film features can viewed on the site. Last, but not least, the new site is available in 11 languages, enabling the majority of readers in the world to obtain information in their own language.

 

Frederique Constant watches launched in UAE

Speaking at the press conference, Mr. Tamjid Abdullah, Deputy Managing Director of Damas said: 'Keeping in mind the mission statement of Frederique Constant: the passionate drive to succeed, we are optimistic that it would bring us more success as we continue to offer only the best brands of watches to cater to the demands of our customers who seek continuously for the latest mechanical and complicated watches of high caliber.'

'We are delighted to be a part of this joint launch with Damas, and we feel proud to represent a world-premier brand like Frederique Constant,' said Mr. Youssef Khoory, Deputy Managing Director of Mohammed Rasool Khoory.

From the brand side, Mr. Bruno Dard, International Director, said: 'It is indeed a privilege for us to be associated with Damas, a very well known name in the jewellery & watch sector in the Middle East and Mohammed Rasool Khoory company. With the same intensity of passion both the companies and us have, we are certain though that Frederique Constant is represented well and is being driven through to reach its targets by people who have great passion for products like ours.' He also added, 'The company will continue doing what it does best: creating new Frederique Constant watches with passion. A number of very interesting new developments are underway, and the brand will keep strengthening its close relationships with distributors and retailers.'

From Ameinfo