Frederique Constant Pre Basel Novelty - Maxime Manufacture for Ladies

Frédérique Constant is delighted to introduce its new Manufacture timepiece for women: the “Maxime Manufacture Lady”. A watch as technical as it is elegant.[[MORE]]

Continuing down the road of developing Manufacture calibers, bringing the creation and production of the watch movements in-house, Frédérique Constant presented the new Maxime Manufacture Automatic range during BaselWorld 2009. A series of watches conceived in-house, with passion and eye-for-detail.

As a result of the fruitful marriage of technical excellence and outstanding contemporary design of the first Maxime, Frédérique Constant took the bold step of expanding the range with the Maxime Manufacture Lady, especially designed for the modern woman. Today’s woman desires above all an elegance that demonstrates a return to real values, and Frédérique Constant is at the forefront of this movement. The new Maxime Manufacture Lady is a watch that will not just match, but surpass, their expectations.

The Maxime Manufacture Lady comes in several versions, including the use of rose gold bezel set with 52 diamonds. Using fine mother-of-pearl for the dial, the timepiece also has diamond indexes and a central finely decorated “sunray” guilloché pattern. A chic Galuchat strap completes the picture of elegance.

The Maxime Manufacture Lady, designed for women of tomorrow with yesterday’s tradition.
Live your Passion

Positive comments on brand new Maxime Manufacture

From the forum on www.EquationOfTime.com:

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>> You know, initially I was going to say "boring!"... But then I got to thinking... Most current trends are to OVERSIZE, OVERSTUFF, OVERDESIGN! and this watch is the antithesis of those very concepts. I think part of my initial reaction was antipathy toward a maker with whom I am completely unfamiliar. This watch is classic, if a little monotone. The movement is beautiful. Yeah, I would not mind owning this. And I totally dig the radial numerals...!

>> I'll wind enthusiastically. I'd like to see a central seconds hand and perhaps a nibbled 5 & 7, but otherwise find little which requires complaint.

>>Awesome!!!! Love the Movement!!!!

>>No, not boring..... Especially that movement. Looks like a fairly unique balance regulation device there. The dial might have too many different textures, but I'd have to see it in person. I don't see the "old school Hamilton" thing, but it could be one of the VERY few radial numeral dials I could actually like!

 

>>Great back, great crown and a great dial, except for that date subdial. It's probably just me but I think it's really difficult to do the date radially like that. Whether the numerals go around the entire face or just a subdial, to me it's always looks jumbled. Date wheels, especially when matched to the dial, are a good thing.

>>Gorgeous design... I mean, really... that thing is a stunner.

Need we say more...?

 

 

Announcement of the joint winners of the second Passion Awards

Geneva, 12th June 2008: During the prize-giving ceremony, the Frédérique Constant brand announced the name of the joint winners of the second Passion Awards. "Live your passion!" For the watchmakers at Frédérique Constant, this remains a fundamental factor in the success of any company. Armed with this conviction, the manufacture decided to encourage achievements of passionate men and women who have been able to develop their ideas, moving quickly from an innovative concept to a fast-expanding company.[[MORE]]
It was in the presence of the ten finalists and in front of an audience of 800 handpicked guests, that the second Passion Awards prize-giving ceremony took place Thursday June12th. During a very passionate concert by the Chamber Orchestra of Geneva, Peter and Aletta Stas, both passionate about watch-making and kind-hearted entrepreneurs of the Frédérique Constant brand, honoured two prize-winners chosen from among the ten international candidates in contention for the Passion Awards:

* Pierre Marcolini is the founder and CEO of Pierre Marcolini Chocolatier. Belgian by nationality, Italian by origin, Pierre Marcolini Chocolatier is the known producer of « Haute Couture » chocolate. Created in 1995, the company now counts over 15 flagship stores around the world. A meteoric success that is the result of excellence, audacity, and a passion for all things gourmet.
*
Laura Cotton is the founder of Paint a Smile, a Foundation dedicated to the improvement of hospital environments. After a tragic accident in her family, she decided to dedicate her life to the improvement of the hospital environment. Paint a Smile’s mission is to reduce the anxiety and de-dramatize a stay in hospital by permanently transforming the cold and impersonal environment into a colorful and welcoming world. Today, Laura Cotton is the passionate President of the Foundation.
The jury, made up of Peter and Aletta Stas, respectively CEO and COO of Frédérique Constant, Dominique Turpin, marketing and strategy professor from the IMD Institute of Lausanne, Carlo Lamprecht, Former Chairman of the State Council of Geneva and Dr. Haig Simonian, Bureau Chief of the Financial Times in Switzerland, hailed Pierre Marcolini and Laura Cotton for their enthusiasm and passion. The prize-winners companies will receive a personalised case study by Professor Dominique Turpin from the IMD of Lausanne on the subject of their choice, as well as a gold Frédérique Constant Heart Beat Manufacture watch. The ten participants retained received a steel Heart Beat Manufacture watch.

The Financial Times is the Passion Award’s official media partner. The Passion Awards Ceremony and Concert was organized in partnership with Fortis and ABN AMRO.

Criteria and Process for the Award are clearly outlined on the Frédérique Constant Passion Award website (www.passion-awards.com). There are no restrictions of gender, age or nationality of candidates. Submissions from Social Entrepreneurs were also welcome.