Wednesday, September 17, 2008

Sir Richard Branson offers his Frédérique Constant watch for charity

Over 3000 guests gathered at the Hangar in Brisbane for the star studded evening hosted by Global Entrepreneur and Virgin Group Chairman, Sir Richard Branson, The Hon. Anna Bligh, Premier of Queensland and Virgin Blue Chief Executive, Brett Godfrey.

Following a candlelit dinner from 8pm when event organizers switched off the lights for Earth Hour along with millions of people in some of the world’s major capital cities, entertainers Marcia Hines, Rogue Traders, Evermore and Housequake kept the crowd on the dance floor until the early hours of Sunday morning.

Nearly $1 million was raised on the night for projects and initiatives under the theme ‘Indigenous Peoples, Natural Environment’. Amongst the array of 'money can't usually buy' items in the mega charity auction, were two Frederique Constant timepieces worn by Sir Richard and Elka. Sir Richard’s Limited Edition timepiece from the High Life Collection is a signature piece from the brand featuring the unique ‘heart beat’ movement.

The ‘Heart Beat’ watch first developed by Frederique Constant in 1994 features a dial opening revealing the mechanical movement (or its “beating” heart). In 2004, after three years of research and development, Frederique Constant presented its first in-house movement, the ‘Heart Beat Manufacture.’ The company has since become a member of the small and exclusive group of Swiss watch manufacturers that produce their own calibres.

Frederique Constant is distributed in Australasia by the AVSTEV Group. Steven Rom, CEO, AVSTEV Group, acquired the distribution rights to the brand in 2006.

Sunday, June 1, 2008

Spotlight one our new home-page: Live your passion!


Genève June 24th, 2008: Frédérique Constant launched a redesigned home-page for frederique-constant.com. We explain the thinking behind the changes.[[MORE]]


Those of you who were familiar with (and even fond of) the previous version of the home-page will naturally wonder: why the change? We wanted to do three main things – make the pages simpler, deeper and more enjoyable for the reader. First, simplicity. The new page has a more consistent and clear layout. It is set-up as an online Newspaper page with headers and small introduction texts. The page is cleaner, with images that stand out more clearly to flag featured content. The main  navigation that runs down the left-hand side of the page, and throughout the site, is now completely visible right away, with no need to scroll down “below the fold”. By selection of a main category of content you can reveal more detailed sub-categories.

A second aim was to make the collection more readily accessible – strange as it may sound, to combine greater simplicity with greater depth. The collection can now be viewed in five main categories: “All Models”, “New Models”, “Men’s Models”, “Ladies Models” and “Pair Watches”. Via a special watch search function, customers can make a selection based on their individual preferences. Extensive details on the specification of each watch are available, as well as and an extra large picture. Selected models in the collection can be rotated 360°.

Our third aim was to make the page a more enjoyable experience. It shows not just extensive information on Frédérique Constant, but also more general information about watch making. Latest articles are randomly displayed on the home-page to make it come “alive”, so it will be worth returning to more often. Already ten short film features can viewed on the site. Last, but not least, the new site is available in 11 languages, enabling the majority of readers in the world to obtain information in their own language.