Fantastic Movie

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Check it out on YouTube:  Healey Challenge

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Spotlight one our new home-page: Live your passion!

Genève June 24th, 2008: Frédérique Constant launched a redesigned home-page for frederique-constant.com. We explain the thinking behind the changes.[[MORE]]

Those of you who were familiar with (and even fond of) the previous version of the home-page will naturally wonder: why the change? We wanted to do three main things – make the pages simpler, deeper and more enjoyable for the reader. First, simplicity. The new page has a more consistent and clear layout. It is set-up as an online Newspaper page with headers and small introduction texts. The page is cleaner, with images that stand out more clearly to flag featured content. The main  navigation that runs down the left-hand side of the page, and throughout the site, is now completely visible right away, with no need to scroll down “below the fold”. By selection of a main category of content you can reveal more detailed sub-categories.

A second aim was to make the collection more readily accessible – strange as it may sound, to combine greater simplicity with greater depth. The collection can now be viewed in five main categories: “All Models”, “New Models”, “Men’s Models”, “Ladies Models” and “Pair Watches”. Via a special watch search function, customers can make a selection based on their individual preferences. Extensive details on the specification of each watch are available, as well as and an extra large picture. Selected models in the collection can be rotated 360°.

Our third aim was to make the page a more enjoyable experience. It shows not just extensive information on Frédérique Constant, but also more general information about watch making. Latest articles are randomly displayed on the home-page to make it come “alive”, so it will be worth returning to more often. Already ten short film features can viewed on the site. Last, but not least, the new site is available in 11 languages, enabling the majority of readers in the world to obtain information in their own language.