Annual Charity Gala to be held on September 20, 2010 in Paris
Frederique Constant, one of Switzerland’s leading watch brands, is honored to be the official sponsor of the Par Coeur Gala 2010. This Gala event, hosted by the founders of the Par Coeur Association, actress Eva Longoria and NBA star Tony Parker, will once again be held this September 20th in Paris at the beautiful Cambon Capucines Pavillon by Potel and Chabot. The Par Coeur Association, a French foundation, seeks to bring attention to fiscally responsible charities that continuously make substantial differences in the lives of countless families and children worldwide.
This year, the gala will benefit “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love.
The annual Par Coeur Gala is meant to be a night of hope and inspiration, attended by prestigious guests and celebrities, with the sole of aim of benefiting Par Coeur Association’s charity partners.
“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide. Thus, Frederique Constant and the Par Coeur Association form a perfect match.”
Frederique Constant’s company motto is “Live your passion” and it is true passion that made CEO Peter Stas and his wife Aletta Bax evolve from lovers of fine watches into the reputable founders of one of the main success stories within the Swiss watch industry.
“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria. “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”
About Frederique Constant
Since its creation in 1988 by Peter and Aletta Stas, under the premise of the company’s slogan “Live your Passion”, Frédérique Constant has come a long way. Based in Plan-les-Ouates- Geneva, still independent and family-owned, the company has gradually become an important player within the Swiss watchmaking industry. Avid to always offer the best quality and at the same time remain accessible, Frédérique Constant has developed all its departments to be able to control the various stages of the production of its watches, from initial conception to the final quality control and including assembly. In 2004, Frédérique Constant entered the elite circle of Swiss watch brands that develop and produce their own in-house movements. Consequently, Frédérique Constant became a “Manufacture”.
Live your Passion
Thursday, July 29, 2010
Tuesday, July 20, 2010
Official Timekeeper of The Peking to Paris Motor Challenge
Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010.[[MORE]]
Frédérique Constant will be the exclusive sponsor of this legendary and prestigious classic car event, of which the first edition took place as far back as 1907.
The idea for the race came from a challenge published in the Paris newspaper Le Matin on January 31st 1907, that stated:
"What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?"
The route for the 2010 edition of 'The Ultimate Driving Adventure' runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Route and the participating drivers will have days off in fabled cities such as Almaty and Samarkand.
During this extremely demanding road rally, no less than 230 drivers and navigators – and their 165 classic and vintage cars dating from the 1920s to the 1960s – will cover over 16'000 km (9'000 miles) in approximately five weeks time.
For Frédérique Constant, sponsoring the Peking to Paris Motor Challenge forms an exciting and logical new chapter in its history of being part of classic car events around the world. If there is one element that is required to take part in the Peking to Paris Rally, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of luxury watchmaking.
Under the premise of its slogan 'Live your Passion' the brand encourages people around the world to follow their passion. Being part of The Great Peking to Paris Expedition perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their glorious arrival in Paris.
We wish all teams wisdom and the best of luck on their extraordinary journey!
Please stay informed about The Greatest Motoring Adventure on the Globe via the Frederique Constant weblog (http://blog.frederique-constant.com) and via the official Facebook Fan page (http://www.facebook.com/Watches.Frederique.Constant).
Monday, July 5, 2010
Frederique Constant Passion Awards for Charity
Frederique Constant hosted the glamorous Passion Awards for Charity Dinner at Cipriani Wall Street, awarding the American Heart Association with a $50,000 check for their charitable efforts to prevent heart disease and stroke.[[MORE]]
Frederique Constant’s Founder & CEO Peter Stas presented the check to Senior Vice President Helaine Baruch of the American Heart Association, witnessed by over 80 guests.
Just as Frederique Constant’s success was built on passion, the people behind the American Heart Association passionately go ‘the extra mile’ to keep America’s hearts healthy. Actress Candice Accola from CW’s hit show The Vampire Diaries attended to accept the check together with Helaine Baruch.
Helaine Baruch said: “Like Frederique Constant, the American Heart Association is also driven by passion. All of our work is done with one goal in mind – to create a world free of cardiovascular disease and stroke. That’s our passion.”
Candice Accola said: “This evening as we speak about passion, Frederique Constant has recognized the American Heart Association for it's passionate work in saving lives. The American Heart Association continues to remind us of the importance of keeping a healthy heart. And after all, doesn't passion come from the heart?”
The overriding factor for the success of Frederique Constant has been Passion. Passion that made Peter & his wife Aletta evolve from lovers of fine watches into global producers. This is why the company slogan has always been ‘Live your Passion’. And why for the third time, Peter & Aletta are proud to announce the Frederique Constant Passion Awards. Through these awards, they personally aim to reward charitable organizations that are driven by Passion, and celebrate and support their entrepreneurial success. The Passion Awards have evolved in to an institution through which Frederique Constant gives back to society, and namely to people that are less fortunate.
Peter Stas said: “ Driven by Passion since we started our company, Frederique Constant is very honored tonight to award the American Heart Association and their passionate projects to safe lives. We wish and hope that our donation will permit them to actualize their goal.” Winners of the previous editions of the Frédérique Constant Passion Awards are Dr. William Novick of the International Children's Heart Foundation and Mrs. Laura Cotton of the Paint a Smile Foundation.
Live your Passion!
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