Bumper year for Frederique Constant in duty-free

Frédérique Constant International sales manager Adrienne Serot Almeras has been interviewed by the DFNI (Duty Free News International) Magazine, February 2011 edition about in which she presents Frederique Constant Duty Free strategy  : http://www.dfnionline.com

Frederique Constant in a Duty Free shop - Hong Kong Airport

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"Swiss watches supplier Frédérique Constant has reported that duty-free sales grew by 35% in 2010 compared with the previous corresponding period. The company’s products are available at travel-retail locations around the world as well as on board various cruiseships and airlines including British Airways, KLM Royal Dutch Airlines, Cathay Pacific Airways and Swiss Air.

International sales manager Adrienne Serot Almeras told DFNI: “Frédérique Constant registered very strong performance in duty-free in 2010: on an already strong basis, we continued to build, resulting in a 35% increase versus the previous year. We experienced strong [duty-free] sales growth in our main geographic regions. In Asia sales were spurred by strong growth in Hong Kong, China, Singapore and Thailand. In Eastern Europe, Russia continued its strong performance. And we experienced double-digit sales growth in the Middle East.
“This year we will consolidate our presence in these markets with new point-of-sale openings,” she added. “Furthermore, we will pursue the expansion of our travel-retail business in the Americas. Travel-retail has become an increasingly important sales channel for Frédérique Constant over the past years. It currently represents approximately 15% of company turnover.”

Almeras said that the development of the company’s travel-retail business has been “relatively smooth” due to continuously increasing interest in the brand from operators. “Our clear aim is to continue opening new points of sale and to solidify our position with existing opera- tors. In order to achieve this, we will continue to invest heavily in promotional campaigns on major international airports, which will further strengthen our positioning and enhance our brand exposure,” she concluded."

New Amour Heart Beat Ladies Automatic Collection... Designed by ShuQi

January 2011 – Geneva

Frédérique Constant Genève is proud to introduce its new Amour Ladies Automatic Collection designed by ShuQi, the famous Taiwanese-born movie star & glamorous personality, who has been the Frédérique Constant Brand Ambassador for Greater China since 2008. [[MORE]]Through the advertising campaign for Ladies, ShuQi has already actively supported Frédérique Constant charity campaigns in China with the Paint a Smile Foundation and Beijing Children’s Hospital.

As a truly passionate Ambassador, ShuQi chose to make an even greater contribution to our charity campaign, by creating in close collaboration with the designers of our Geneva Manufacture, her very own range of timepieces: the new Amour Heart Beat Automatic. ShuQi's recent visit to the Frederique Constant workshops in Geneva to settle the final details of this new collection, formed a great opportunity for a photoshoot, which will promote her new collection in Greater China and around the world. The magnificent mountainous Geneva region served as the perfect backdrop. Very soon, the new ShuQi campaign will be released.

Classic yet elegant, feminine and sophisticated, the new Frédérique Constant Amour Heart Beat timepieces designed by ShuQi were developed with passion, to reflect all the values and aspirations of today’s women. With a gently rounded and comfortable case of 34mm diameter, either in stainless steel or in rose gold plated, these new models have a fine decorated dial with a subtle heart-shaped guilloché decoration in the center and a mother of pearl outer ring finishing. Available in opaline white, sweet vanilla or gourmet chocolate, the dial features a charmingly written 'Amour' decoration with iconic diamond-set heart-shaped opening at 12 o’clock, which reveals the beating of the balance of the movement. This highly decorated automatic calibre will seduce women appreciating fine Swiss watchmaking art.

As with the entire Ladies Heart Beat Collection, for every Amour Heart Beat watch sold, Frédérique Constant donates the cost of a life-saving heart scan to the International Children's Heart Foundation.

Frédérique Constant is delighted with the commitment of ShuQi to this unique project and –for the well-being of as many children as possible- wishes 'Fu' (Chinese for 'good luck') to this new collection!

Live your Passion!

Frederique Constant Chocolate Double Heart Beat won the Centurion Best Design Award

In conclusion of a highly successful Centurion Show, on this last evening of the event, the best-selling Frédérique Constant Chocolate Double Heart Beat ladies timepiece won the Centurion Best Design Award, voted by 200+ US-based retailers!