Saturday, October 22, 2011

October 21st, 2011 : The Start of La Carrera Panamericana - sponsored by Frederique Constant!



October 21st, 2011, Huatulco, Mexico


By being the Official Timekeeper of La Carrera Panamericana, Frederique Constant reinforces its involvement in classic and vintage car events around the globe. Passion is the key requirement for taking part in this legendary event.


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It is this same passion that successfully guides Frederique Constant on its journey through the world of Swiss watchmaking.


La Carrera Panamericana, The Mexican Road Race (1950-1954), was one of the most famous events in auto racing history. Many of the most famous drivers in the world tested their skills driving 2'000 miles across Mexico at full speed. The event was revived as a stage rally in 1988 and for twenty-four years has offered both experienced racers and novices an opportunity to experience the thrills and challenges of the original Pan Am. Today it is unique in the world—racing against the clock at full speed on public highways for a week --- and passionately sponsored by Frederique Constant Geneve!


Yesterday, Friday October 21st, 2011, one hundred cars lined up in southern Mexico to race 1'600 miles north to the beautiful city of Zacatecas. The event passes though the heart of the country, a string of impressive mountains and colorful colonial cities. The Mexican Highway Patrol, whose top officers travel with the race, clears the highways for the timed speed runs. Along the way, two million spectators will cheer the competitors along.


Each night the race rests in a different city. This year the Pan Am will start in




the Pacific resort of Huatulco and stop for the night in Oaxaca, Puebla, Querétaro, Morelia, Guanajuato, Aguascalientes, and Zacatecas. These cities are at high altitude, so the weather is typically cool and clear.

The Mexican Road Race is always an adventure. Just getting a race car to the start is a challenge. The Pan Am remains a serious test of drivers and their cars, plus it’s a major cultural experience. Finishing the race after seven long days behind the wheel is another major accomplishment. Earning a spot on the podium is a huge bonus. It's a lifetime of memories.


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Thursday, October 6, 2011

Frederique Constant was the Main Sponsor of the high profile After Business Gala - Bucharest, Romania.


Frederique Constant was the Main Sponsor of the high profile After Business Gala, which took place last week in Bucharest, Romania.


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The event was organized by After Business Premium, the luxury lifestyle magazine of the leading business publication in Romania, the Financial Newspaper. With premium content, After Business Premium targets the readers of the Financial Newspaper; savvy business people who want to make the most of their spare time and learn about the latest in fashion, perfumes, haute horlogerie, jewels, cars, gadgets, gastronomy, design, travel and more.


The second edition of the annual After Business Gala formed a great opportunity for Frederique Constant to present its collections to over 250 VIP guests, from companies such as Audi, Ermenegildo Zegna, Royal Bank of Scotland, Saatchi&Saatchi and Samsung. Representatives of Frederique Constant distributor B&B Romania were present to provide the guests with detailed information about




the brand’s history and technical features.

In addition, a state of the art multimedia touch screen was available during the event for all guests to discover even more about Frederique Constant.


A goodie bag was offered to the guests upon leaving the event, which included documentation about Frederique Constant and a copy of the October issue of After Business Premium, in which a beautiful Frederique Constant spread could be found.


Frederique Constant and B&B Romania were very positive about their participation to this event and the interaction with the VIP guests, that clearly had an enjoyable evening!


Live your Passion!