Frederique Constant debuts as the Official Timekeeper of La Carrera Panamericana 2011 - One of the most legendary events in auto racing history

Mexico City, September 20th - Frédérique Constant is proud to be the Official Timekeeper and Partner of the renowned Carrera Panamericana, which will take place from October 21st till 27th 2011 in Mexico.

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This year sees the 29th annual edition of La Carrera Panamericana, which will start in Huatulco, a developing resort area in Mexico, and stop for the night in Oaxaca, Puebla, Querétaro, Morelia, Guanajuato, Aguascalientes, and will finish five days later in Zacatecas. The participants of this world class event will line up in southern Mexico to race 1’800 miles north to Zacatecas, one of the most beautiful colonial towns in Mexico, with its attractive ancient buildings and cobbled streets. The competitors will drive through the heart of Mexico, across impressive mountain ranges and colorful colonial cities, along the route.

More than 100 classic and vintage cars are confirmed, including the participation of some champion drivers from Germany, France, Netherlands and the United States.

Born in 1950, La Carrera Panamericana is one of the most emblematic classic car rallies in the world, and has become a true legend. After the Mexican section of the Panamerican Highway was completed in 1950, a five-day race across the country was organized by the Mexican government to advertise this feat and to attract international business into Mexico. The race ran almost entirely along the new highway, which crossed the country from north to south for a total distance of over 3,300 kilometres (2,100 mi).

For Frédérique Constant, sponsoring La Carrera Panamericana forms an exciting and logical new chapter in its history of classic car related sponsorships around the world. If there is one element that is required to take part in La Carrera Panamericana, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of fine watch making.

Under the premise of its slogan 'Live your Passion' the brand encourages people around the world to follow their passion. Being part of La Carrera Panamericana perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippes will be rewarded with an exclusive Frédérique Constant timepiece from the Vintage Rally Collection, upon their glorious arrival in Zacatecas, Mexico.

We wish all teams wisdom and the best of luck on their extraordinary journey!

Live your Passion!

The new Frederique Constant Runabout Moonphase & Date - The Star of Lake Tahoe Concours d’Elegance in Carnelian Bay, California

Lake Tahoe, September 2011 - On August 12 & 13, 2011, more than 100 classic and antique boats and over 5,000 visitors gathered at one of the world’s most renowned mountain lakes.

[[MORE]]The 39^th annual Lake Tahoe Concours d’Elegance in Carnelian Bay, CA took center stage, showcasing the best vintage boats from North America, and competing in 13 specialized classes for top honors and triumphant glory.

The award-winning boat was a 1939 Gar Wood. A 19 foot runabout with 103 horse-power 6 cylinder Chrylser engine, owned by Jonathan and Jean Trevillyan of Acton, CA. The 1939

Gar Wood was awarded the best Marque Class and Best Overall Boat in Show. Jonathan and Jean Trevillyan were also bestowed with an example of a Frédérique Constant Runabout timepiece.

Since 2009, Swiss watch manufacturer Frédérique Constant celebrates the legendary Runabout yachts of the roaring 20s by offering an attractive series of limited edition timepieces named “Runabout”.

To complete the best-selling range, the Geneva-based brand introduces a new version: The Runabout Moonphase & Date. Featuring a case diameter of 43mm and presented in stainless steel or rose gold plated, the new Runabout Moonphase & Date watches offer finely decorated silvered dials. With a delicate guilloche decoration at the centre, hand-applied Arabic indexes, perfectly positioned Day, Date and Moonphase indicators. These watches exude an uncluttered elegance, just like the Runabout yachts by which they are inspired. Through the engraved sapphire case-back, the decorated automatic movement

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can be admired. Traditionally, each Runabout timepiece comes with its own luxurious, handmade wooden case that echoes the passionate craftsmanship of the yachts. Alongside the watch, a miniature reproduction of a classic Runabout boat can be found inside the unique gift box. Like all Frederique Constant Runabout watches, these models are available in a limited quantity of just 1,888 pieces per material.

To promote the Runabout Collection, Frédérique Constant was honored to be the Official Sponsor of the 39th annual Lake Tahoe Concours d'Elegance Wooden Boat Show, at the North shore of Lake Tahoe in Carnelian Bay, California, USA. Frédérique Constant invited press and retailers from around the globe to enjoy the weekend festivities of one of the finest and most renowned boating events.

Throughout the event Frédérique Constant promoted the outstanding Runabout Collection to the public with its significant presence at the show, allowing the public to admire the beauties from every angle. As majestic as yachts afloat on Lake Tahoe, the Runabout Collection captures the pristine quality of Lake Tahoe in combination with the surpassing craftsmanship of a Swiss-engineered design.

More about Lake Tahoe Concours d’Elegance

The Lake Tahoe Concours d’Elegance Wooden Boat Show was founded by members of the Tahoe Yacht Club in 1972. Hosted annually by the Club’s Foundation since 1994, it is regarded internationally as the premier event for maritime enthusiasts. For its 39th year, the Foundation had selected ‘Gar Wood, the Gentleman’s Runabout’ as featured Marque Class. These luxurious and powerful “aristocrats of motorboats” were first introduced in 1922 by inventor, industrialist and record setting speedboat racer Garfield A. Wood and are a fan favorite. The Lake Tahoe Concours d’Elegance showcased over 100 antique boats this year and drew more than 5,000 participants and visitors. The goal of the Foundation is to maintain the heritage of wooden boating while providing an entertaining and learning experience for all to enjoy. After the past years, with proceeds from the Concours, the charitable Foundation has awarded more than $250,000 in grants to non-profit organizations in the Tahoe Basin to advance maritime education. Visit the website at www.LakeTahoeConcours.com for more information.

For more information, please feel free to contact Mrs Yasmina Pedrini: pedrini@frederique-constant.com

Thank you and best regards,

Yasmina Pedrini

Live your Passion