Wednesday, February 16, 2011

Bumper year for Frederique Constant in duty-free

Frédérique Constant International sales manager Adrienne Serot Almeras has been interviewed by the DFNI (Duty Free News International) Magazine, February 2011 edition about in which she presents Frederique Constant Duty Free strategy  : http://www.dfnionline.com



Frederique Constant in a Duty Free shop - Hong Kong Airport


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"Swiss watches supplier Frédérique Constant has reported that duty-free sales grew by 35% in 2010 compared with the previous corresponding period. The company’s products are available at travel-retail locations around the world as well as on board various cruiseships and airlines including British Airways, KLM Royal Dutch Airlines, Cathay Pacific Airways and Swiss Air.


International sales manager Adrienne Serot Almeras told DFNI: “Frédérique Constant registered very strong performance in duty-free in 2010: on an already strong basis, we continued to build, resulting in a 35% increase versus the previous year. We experienced strong [duty-free] sales growth in our main geographic regions. In Asia sales were spurred by strong growth in Hong Kong, China, Singapore and Thailand. In Eastern Europe, Russia continued its strong performance. And we experienced double-digit sales growth in the Middle East.
“This year we will consolidate our presence in these markets with new point-of-sale openings,” she added. “Furthermore, we will pursue the expansion of our travel-retail business in the Americas. Travel-retail has become an increasingly important sales channel for Frédérique Constant over the past years. It currently represents approximately 15% of company turnover.”


Almeras said that the development of the company’s travel-retail business has been “relatively smooth” due to continuously increasing interest in the brand from operators. “Our clear aim is to continue opening new points of sale and to solidify our position with existing opera- tors. In order to achieve this, we will continue to invest heavily in promotional campaigns on major international airports, which will further strengthen our positioning and enhance our brand exposure,” she concluded."

1 comment:

  1. Hello. Ihave a 14 carat gold geneve that my husband got from his father. The clock is 14 crt gold and thebreaselet to , so everything on that watch is 14 crt of gold. Where can we go to get a price for this watch. We live in stavanger in norway , so we hope to reseve an answer from you. Thank you.

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