Pre-Basel News: Ladies Love Heart Beat

Frédérique Constant is proud to introduce its new “LOve Heart Beat” models. The new version of the highly successful Ladies Automatic Heart Beat series comes with an original dial design and in exciting colors.[[MORE]]

After the success of the first series of Double Heart Beat ladies watches, introduced in 2006, Geneva based Watch Manufacturer Frédérique Constant presents a new version of this passionately feminine wristwatch. A new creative timepiece designed by ladies – for ladies: the “LOve Heart Beat”.

After the worldwide recognized Double Heart Beat Dial aperture, which became an iconic product within the Frédérique Constant collection of Ladies’ watches, the new “LOve Heart Beat” model features a very special LOve aperture in the dial, set with diamonds and a liberally opened O-shape to let us discover the escapement of a finely decorated automatic movement, also visible through the back of the case thanks to the sapphire crystal.

 

For Press information, please contact:

Yasmina Pedrini (pedrini@frederique-constant.com)

Caroline Delmonte (delmonte@frederique-constant.com)

New Frederique Constant USA office just opened!

Manufacture Tourbillon in Rose Gold

Introducing the new Frederique Constant subsidiary office, now opened in the United States.  Frederique Constant is excited to have a hands on approach, to better serve and to have a closer relationship with its USA partners. The US team looks forward to a lot of exciting news from Frederique Constant in 2009![[MORE]]

Please find enclosed a beautiful new picture of our fascinating in-house manufactured Tourbillon timepiece.

2009, a year full of opportunities!

At Frederique Constant we look forward to working hard and passionately this year to realize success in the current climate. Obviously, as always there will be winners and losers. For us to remain a winner, we aim to make use of our inherent strengths and brand values. 

Our Value Proposition

Frédérique Constant offers watches in the Accessible Luxury segment. It has been our strategy during the past 15 years to offer high quality watches at sensible prices. With a strong collection in the EUR 400-1200 retail price range, Frédérique Constant is well positioned to remain succesfull and to further expand in 2009. [[MORE]]

Classical Values 

Frédérique Constant watches are mostly very classical. Even our slightly contemporary timepieces radiate typical Swiss watch making values. Already during the past years, we have seen a consistency in the success of our classical timepieces.

Strong New Collection

For this BaselWorld, we have created an exciting portfolio of new products, following our core values.

Marketing and Brand Awareness

In past years, Frédérique Constant has invested more and more in advertising and PR, namely in Airline Magazines, International Newspapers and on Airports. But also events and ambassadors have been part of the activities. Based on the reactions and catalogue requests from the end-consumer, the number of hits on our web-and blogsites and of course our sales results for 2008, we clearly see that the brand awareness of Frederique Constant is increasing dramatically. In addition, we have a comprehensive PR & Online Strategy in which we aim to excel and be original. In 2009, we will continue and even expand these activites.

So, only one conclusion possible for Frederique Constant: 2009, a year full of opportunities!

Frederique Constant Visual at The Venetian Macau

Please find a huge Frederique Constant visual in the lobby of the famous Venetian Hotel in Macau.[[MORE]]

On the picture you find brand ambassador ShuQi and her Ladies Double Heart Beat Chocolate.

ShuQi & Frederique Constant on www.looktothestars.org

Please find following news item on the most important website concerning celeb and charity news www.looktothestars.org.

Shu Qi To Front Paint A Smile Campaign

Taiwanese movie actress Shu Qi is to be the new ambassador for Frederique Constant & the Paint a Smile Charity Project at the Beijing Children’s Hospital.

The 32-year-old star of films such as The Transporter and New York, I Love You, will front the new campaign for luxury watchmakers Frederique Constant, who recently announced their support to Paint a Smile for their next project at the Beijing Children's Hospital.

Paint a Smile’s mission is to reduce patient anxiety and make hospitals more cheerful and friendly by permanently turning cold and impersonal environments into colourful and welcoming worlds. The charity was established by Laura Cotton after a tragic accident in her family made her decide to dedicate her life to the improvement of the hospital environment. Now the charity trains and sends professional teams of Smile Painters around the world to decorate and transform bare white walls into landscapes of dreams and fantasy.

'I was delighted when Frédérique Constant asked me to be their Chinese Ambassador for the Ladies collection' said ShuQi. 'I have always loved watches and I am very excited by the Ladies Automatic Double Heartbeat Chocolate'.

Frederique Constant Roadshows in China

Following the extremely succesfull Passion Event 2008 organized in Beijing, China in October 2008, Frederique Constant continues to share its passion with all the watch lovers in China.[[MORE]]

In order to maximize the chances for Chinese watch lovers to get in touch with Frederique Constant, a series of roadshows and functions will be organized in different locations throughout China in 2009.

From now until March 2009, there will be roadshows in Hangzhou and Hefei (among others), displaying the latest models of Frederique Constant and even some limited editions, which are rare in the market! Watch lovers are invited!

Roadshow in Hangzhou

Roadshow in Hefei