2009, a year full of opportunities!

At Frederique Constant we look forward to working hard and passionately this year to realize success in the current climate. Obviously, as always there will be winners and losers. For us to remain a winner, we aim to make use of our inherent strengths and brand values. 

Our Value Proposition

Frédérique Constant offers watches in the Accessible Luxury segment. It has been our strategy during the past 15 years to offer high quality watches at sensible prices. With a strong collection in the EUR 400-1200 retail price range, Frédérique Constant is well positioned to remain succesfull and to further expand in 2009. [[MORE]]

Classical Values 

Frédérique Constant watches are mostly very classical. Even our slightly contemporary timepieces radiate typical Swiss watch making values. Already during the past years, we have seen a consistency in the success of our classical timepieces.

Strong New Collection

For this BaselWorld, we have created an exciting portfolio of new products, following our core values.

Marketing and Brand Awareness

In past years, Frédérique Constant has invested more and more in advertising and PR, namely in Airline Magazines, International Newspapers and on Airports. But also events and ambassadors have been part of the activities. Based on the reactions and catalogue requests from the end-consumer, the number of hits on our web-and blogsites and of course our sales results for 2008, we clearly see that the brand awareness of Frederique Constant is increasing dramatically. In addition, we have a comprehensive PR & Online Strategy in which we aim to excel and be original. In 2009, we will continue and even expand these activites.

So, only one conclusion possible for Frederique Constant: 2009, a year full of opportunities!